The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently,
Tag Archive for: seo strategy
If you go to 5 firms asking for a bid on search engine marketing, or a PPC campaign, or a new web site, you’ll probably get 5 very different responses. How do you know which one’s right (if any)? Clients always tell me “It’s so complicated! I don’t know enough...
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding