How to Write An Effective Design Brief
How do you get the design you want? The perfect design you envision in your head? … The design brief is the answer.
Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful.
This article will tell you how to write an effective design brief that will be both beneficial to the client and the designer.
This article will be based from the client’s perspective.
What Is A Design Brief?
First off, you may want to know what a design brief is. A design brief is something that is vital to any design project as it will provide the designer(s) with all the information needed to exceed your expectations.
A design brief should primarily focus on the results and outcomes of the design and the business objectives of the design project. It should not attempt to deal with the aesthetics of design… That is the responsibility of the designer.
The design brief also allows you (the client) to focus on exactly what you want to achieve before any work starts on the project.
A good design brief will ensure that you get a high quality design that meets your needs, and matches your digital marketing goals, providing you have chosen the right designer.
Writing the Design Brief.
If you answer these questions below in an ordered and detailed fashion, your design brief will be 90% done… the other 10% will come from further questions from the website designer after you submit your brief.
Have fun answering the questions and remember, provide as much detail as possible! This does not mean one line answers.
your business do?
What are the goals?
Who is the
What copy (text)
and pictures are needed?
What are the user actions
Have you got
a benchmark in mind?
What Is Your Budget?
What is the
time scale / deadline?
This guide is to help you, the Client, to start really thinking about your website project in depth and take into consideration all aspects of the project goals.
Use this as a starting point to further the conversation with sliStudios or any other design firm you choose to work with.
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