Boasting effects similar-to the buzz-inducing ABV as most light beers, Spiked Sparkling Water has quickly attracted a loyal following among millennials for its low carbohydrate, sugar and calorie counts.
This beverage is a carbonated sparkling water spiked with nearly 5% alcohol by volume (ABV).
Beer, wine and mixed drinks have traditionally dominated the adult beverage industry, beer being the front-runner. But the low-carb movement is shaking up the industry as consumers shift to healthier alternatives, especially hard sparkling water.
To see just how big this movement is, LikeFolio dug into consumer tweets to see how much they’re talking about enjoying hard sparkling drinks:
Health-conscious consumers are avoiding sugars more and more, especially in their drinks.
To investigate this trend towards health-conscious decision making, we looked deeply at consumer tweets that mentioned both beer and either “fat” or “carbs”: