Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context.
By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
The more links, the merrier. Not So Fast..
Each link to any website consequently comes with an anchor text; the more Backlinks you had to your website, the more Visible it becomes..right!?
That used to be the sentiment, however, for 2017 and into 2018, Google has caught-on to “Blackhat” link-building campaigns and now Demotes websites with a lot of “Toxic Links”, or links from other websites that have ZERO Authority.
Recently, Google has announced that it will gradually reduce its dependence on anchor text until it has minimal effect. Many sources have provided infographs depicting the future of SEO factors – and it clearly shows that anchor text is in rapid decline.
The Anchor Title is the tool-tip text that appears whenever you mouse-over a link or an Image.
The importance and weight of the Anchor Title is not really as big as the anchor text – but it is one of the most visible factors describing the link and what it is pointing to.
The context that surrounds the link is also used to derive the link and what it is pointing to. Basically, we look at two major factors that comprise the context:
Right now, looking into an experiment posted on MOZ, the facts are laid out straight. Google isn’t there in its acclaimed ‘anchor text independence’ yet.
Right now, how the system works is how it still does – varying anchor text is still the best as long as there is relevance in the words.
If you have a website that sells gift checks, building links with the anchor text “gift checks”, “gift certificates”, “gift items” will get you further up the ranks in the long run than making just focusing all your anchor texts on “gift checks”. But not having the keywords “gift” or “checks” or “gift checks” inside the anchor text would lead to it being somewhat useless.
If you visit the experiment from MOZ, you’ll see that the website with the backlinks having the anchor text “Click here”, “See here”, “This entry”, was nowhere to be found in the long run.
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