Re-Imagining a Brand
Participating on the fastest-growing beverage market, Onli was extremely interested in not losing any ground in this Spring-to-Summer, upward-trending, beverage market.
Our first task was to modify the Onli logo design with the added notation of “Natural”, and provide a color-scheme reminiscent of it’s new organic flavors. We moved away from the original ornate design and copper finish to a simple, yet enchanting, pastel green with white accent.
The new color-scheme softened the brand image with the intent of appealing to a wide-variety of potential buyers, but was also simple enough to invite an array of bright and colorful imagery that would support each flavor profile.