sliStudios Web Development, Website Design, Digital Marketing, Advertising Design - Miami Beach

web.creative.strategy.

sliStudios Web Development, Website Design, Digital Marketing, Advertising Design - Miami Beach
Project –

Tracxpoint

Artificial Intelligence smart cart solutions for the retail sector.

On the forefront of Smart Cart technology, Tracxpoint has been innovating products and solutions for automated retail since 2015. With successful trials of their smart cart solutions in Israel and Italy, Tracxpoint is tuning-up for deployment of the ONLY modular smart cart technology that can fit on existing shopping cart; saving millions of dollars for their retail customers.

After having their first website built with Wix and a second, in-progress, website design that wasn’t ‘living-up to expectations’, the CEO of Tracxpoint called in sliStudios to create a new vision of their corporate site to showcase the future of the company.

Very pleased with our work, a few months after the website launch, Tracxpoint named sliStudios as the Agency of Record for global marketing and brand management.

CLIENT
Tracxpoint Intelligent Shopping Cart Solutions
INDUSTRY

Technology

FEATURE

Brand Management & PR

CLIENT

Tracxpoint, LLC / Tracxpoint, Ltd

LOCATION

Miami, FL, U.S.A. & Haifa–Nesher, Israel

EXPERTISE
Branding / Brand Consulting / Digital / Paid Advertising / Print / Social Media / SEO / Strategy
Tracxpoint.com Website Design by sliStudios Web Development in Miami
Tracxpoint.com Website Design by sliStudios Web Development in Miami
Tracxpoint.com Website Design by sliStudios Web Development in Miami

Setting the tone

Moving quickly, our team, designed a smart website, based on existing information, to visually represent that Tracxpoint IS a technology company. Simply organized, simple layouts with the additions of subtle animations to bolster the futuristic effect are the core design principals for this web project.

In its current state, the website is a General Information site intended to appeal to Customers, Investors and Users(Shoppers); with future plans to compartmentalize the content with content engineered to speak directly to each target audience.

Website details

Tracxpoint.com Website Design by sliStudios Web Development in Miami
Tracxpoint.com Website Design by sliStudios Web Development in Miami
Tracxpoint.com Website Design by sliStudios Web Development in Miami
Tracxpoint Graphic User Interface design – Onboard Store Navigation

Graphic User Interface Design (GUI)

Beginning with Investor and customer presentations, we have taken the lead role in re-designing the Graphic User Interfaces for both the DAiVi® Intelligent cart and Administrative Dashboards. 

Anticipating shopper interaction with the system is complex, but when you think about it, the architecture plan is essentially a “Common Sense” approach.  From a Personal Shopping List, to Searching for a Product, OnBoard Navigation, Adding/Removing Items, Errors and Checkout Options, everything was considered by our team.

Graphic User Interface design screens for Tracxpoint smart shopping cart systems

Marketing & 3D Rendering

With the client R&D facilities based in Israel, getting ahold of a real DAiVi® cart or CHECXiN® cart management system is not feasible at this time. 

Instead of worrying about getting the images we needed for various marketing purposes, we took it to the next level by generating realistic 3D renders of these very unique products.

Tracxpoint’s CHECXiN Cart management system accepts both Traditional and Davi® Smart Carts
Miami-Marketing-Agency-sliStudios-Tracxpoint-Presentation-Marketing-01-web
trx-tut-add_cart-002

Media Production & Animations

sliStudios’ responsibilities extend to Media, Animation and Video production for a variety of uses. From Mini-Tutorials for each of the smart-cart platform products, to Cinematic productions of the Intro Video below, and Marketing videos for investors, customers and shoppers.

Media production range from Lottie Animation, to 3D Animation and Interactive Augmented and Virtual Realities using the latest software tools. (Unreal Engine 5, C4D, Adobe, Oculus 2 and more)

Contact us –

scott l. ilg

Principal / Creative Director
sliStudios®, BIZPROWEB™
We are an extension of you & your business. Together, we can achieve great things...
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